Project Details


Nurture You is a health and nutrition digital product designed at Iron Group in partnership with Safia, a professional nutrition coach.

I was involved in various aspects of the overall product design (UI/UX) and marketing / social media material. As the lead I was responsible for organising my team’s workload and reviewing all design work.

Role & tools

  • ・UI/UX Design
  • ・Design direction
  • ・Adobe CC
  • ・Video editing
  • ・Print design

Above: landing page for a weight loss campaign


I was able to contribute to the design of Nurture You from early stages, collaborating with the Product Owner / User Researcher, briefing and working together with my team on all tasks at hand, creating new user flows (ie: sign up and payment flow) and high fidelity comps for new pages. I sourced curated photography that would work well with the brand and the new content we were working on (landing pages, recipes, videos) and obtained approval from high-level stakeholders for a budget to use the stock photo library. I produced a video ad template with an animated hand-written effect in After Effects that would go well with the main font and that would be used for social media (instagram, facebook).

Above: User sign-up / payment flow - from wireframes to signed-off hi-fidelity screens


A wide scope of design work was produced and validated by high-level stakeholders / execs at Iron and our business partner Safia and ultimately used on live environments.

Above: assorted design deliverables: recipes, shopping list, instragram ads and social media video templates.

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