I am a Product Designer with a passion for end-to-end design and prototyping using various tools and technologies. For the past 15 years or so I have enjoyed working for leading businesses in a variety of sectors in cross-functional product teams, in startup environments (Iron Group) and more established ones (Hive, Opentable International, Wipro Digital, Gamesys Ltd, Sportingbet Plc, Argos).

I have recruited, led and mentored a team of multidisciplinary designers during my role as Design Lead at Iron Group, contributing to the company's fast and succesful growth from startup to scaleup.



  • March 2020 - Present


    Lead Product Designer

    Leading design projects end-to-end (app & web). Successfully introduced advanced prototyping tooling / methods to re-imagine some of Hive's most iconic devices, uniting both digital and physical design.

    • April 2019 - December 2019


      Senior Product Designer

      Hybrid Designer / Engineer. Designing new features from end to end and working with engineers. Prototyping in Invision / Framer X. A/B testing, accessibility improvements and introducing use of animation.

    • March 2018 - April 2019

      Wipro Digital

      Creative Technologist

      Prototyping using a variety of tools (design and code), design systems and UI/UX design.

    • October 2014 - August 2017

      Iron Group

      Design Lead

      Recruiting, managing and developing a team of designers, creating and delivering a variety of multi-channel digital work.

    • July 2011 - October 2014


      Senior Web/UI Designer

      Web Designer for Gamesys owned brands such as Virgin Games, Jackpotjoy, Nuts Games, Starspins, Caesars.

    • August 2005 - March 2011


      Web Designer

      Created online and offline marketing material for various markets and Sportingbet-owned brands.


With a good dozen years expertise in digital design, I have been able to work in most areas of the discipline, the last few years I have enjoyed focussing on UX/UI and getting into coding again.

  • Sketch / Figma / XD
  • Adobe CC
  • Front-end Dev
  • Motion & Video
  • Creative Direction

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